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Then Nike is seizing American fitness craze of jogging to achieve a great development, it seems that domestic enterprises have not been able to feel this huge market space. Innovation Nike Nike (Nike) was founded in 1964, co-founded by an accountant Phil? Knight and an athletic coach Bill? Bowerman It has become a leading world-class brand. Then Mr. Knight spent just $ 35 Ask a student designed a Nike logo, the famous hook symbol is now worth more than 10 billion US dollars. 40 years of development, Nike has become a business legend, its success is well known, it is the virtual production business model, Nike with excellent Cheap jordans online product design and excellent marketing practices to control the market, but will outsource production processes. Many companies are imitating Nike's virtual production, but very few winners. Why? It should be said, is not a virtual production what puzzling mystery, but because everyone knows that the production processes in the "smile curve" of most low-end profits thinnest, want to curve toward the high-end development, design and marketing itself a very particular creative field, we want to remain a competitive advantage, companies must maintain a sustained, outstanding ability to innovate. Behind Nike's virtual production, it is respected by the two founders of the innovative spirit. The story is well-known:? Mr. Bill Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . On the walls of the office shows the company has made Nike Jordan basketball shoes, each pair, while in the workplace is filled with new sports shoe design drawings. more profound innovation comes from is known as the father of Nike's Phil? Knight, a cheap air jordans recognized master of marketing. An American sports industry consultant, said with emotion: Mr. Knight can be said to have the power, creating a new industry. He makes athletes to become a star, rich, is he makes sportswear fashion merchandise, is he makes a small business into an international big companies. Nike is the first celebrity to take a firm reputation that way, back in 1973, he hired long-distance athlete Steve? Puri square Ting endorsement of its sports shoes. 1985 Jordan hired as a spokesperson, but Nike fame, performance long red. And Nike is also the first to pop music and sports marketing firms combined, in 1987 it is the first to take the Beatles music in the Nike sports shoes in the ad, it caused a sensation. change marketing organization In the past few years, Nike greatly expand the product line, and added a new brand. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike's success in sports marketing is unquestionable, but Nike marketing has never stopped questioning Cheap jordans online air jordan 11 blackout for sale . Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging markets, marketing localization is not enough, the marketing is not ideal. June according to the latest financial report, the annual revenues of Nike's reached $ 16.3 billion, up 9%, net income of $ 1.5 billion, an increase of 7%, earnings per share reached 2.93 US dollars, up 11 percent, this is a record result. But the public company as a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. ? Nike's chairman and chief executive Mike Parker (Mark Parker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the Nike brand and the emerging markets, core products, and consumer market segments contact. 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This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has experienced success, it is the use of this synergistic matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today of more than 10 billion dollars. Charlie Denson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center.lace is definitely a girl's summer heart, Nike this time, this lovely sexy lace elements into the classic Air Max 1, for girls to bring "Lace pack"". The series includes both Air Max 1 and a slipper Nike Benassi Slide, which features black and white, red and white prints. so breathable, unique shoes can not move you? ; is inspired by Adidas, the birthplace of the brand, Germany, and Adidas Originals brings a whole new series of "Made In Germany" shoes for the summer. this series covers the Stan Smith and ZX 500 two models, all made of black suede, and lined with white details such as lining and soles. shoes are also equipped with special black box shoes to show low-key luxury. It is reported, shoe money will be landed in the counter recently, the price is 263 dollars. New Balance progress of creative, let the brand value can be improved, this brings the latest shoes " WL301BLL", is a retro style, but with a novel design and comfortable style, retro running shoes with ocean blue and white collocation is very simple and staggered, give people a fresh sense of vitality, and the material production are used, the shoe body part is blue suede and nylon two material, the other is like the tongue, in the end, that is the sole and insole made of rubber, presumably quite overall light, creative design for new retro type body, like giving it new life, now there is no related selling information, love friends can be a reference. Download (119.57 KB) after 20 years, it's coming... Air Jordan 1 Retro High OG Varsity Red, but more people would like to call it "Chicago" or "Bulls" color matching. Whether it is or tongue, shoe shoes wearing only the first shoe hole, these small details are almost identical and the original 1985. true color is engraved! Absolutely Sneaker's best memories and collectibles! number: 555088-101 offer date: 5 month 30 day offer price: $160 Reebok is continuing his shoes engraved on the road, after Shaqnosis and Qustion made a comeback, this time the head of Shawn Kemp Fauvism style endorsement shoes The Shroud will also return to the stage. The Reebok Shroud uses special zipper instead of lace design, this design approach is new, so that in 90s was hailed as one of the reasons many shoes many golden age shoes, old shoes let fans very excited about the news that engraved. reebok-shroud-retro-cavs-01.jpg (104.09 KB, download number: 15) download Reebok The Shroud 2014-9-30 13:45 upload reebok-shroud-retro-cavs-02.jpg (84.02 KB, download number: 16) download Reebok The Shroud 2014-9-30 13:45 upload reebok-shroud-retro-cavs-03.jpg (81.06 KB, download number: 13) download Reebok The Shroud 2014-9-30 13:45 upload reebok-shroud-retro-cavs-04.jpg (105.11 KB, download number: 14) download Reebok The Shroud 2014-9-30 13:45 upload reebok-shroud-retro-cavs-06.jpg (63.18 KB, download number: 14) download Reebok The Shroud 2014-9-30 13:45 upload reebok-shroud-retro-cavs-05.jpg (60.25 KB, download number: 14) download Reebok The Shroud 2014-9-30 13:0Time: 2008-11-25 11:06 source: Fujian science and technology network Author: Fujian shoe shoe technology and network Click: 08 year 1-10 month, Brazil leather products exports amounted to $1 billion 680 million, a 8% decrease over the same period, the estimated annual export volume is expected to reach $2 billion. According to the Ministry of commerce website reported on November 21st, Brazil leather industry center statistics show that in 08 years 1-10 months, Brazil leather products exports amounted to $1 billion 680 million, a 8% decrease over the same period, the estimated annual export volume is expected to reach $2 billion. Analysts believe that 08 years, 1-10 months, Brazil leather exports amounted to 1 billion 680 million U. s.dollars, down 8% year on year, is expected to reach the annual export value of $2 billion. according to the Ministry of commerce website reported on November 21st, Brazil leather industry center statistics show that in 08 years 1-10 months, Brazil leather products exports amounted to $1 billion 680 million, a 8% decrease over the same period, the estimated annual export volume is expected to reach $2 billion. Analysts believe that the decline in leather exports in Brazil is due to the continued depreciation of the dollar in September, the financial crisis pushed up the Palestinian currency interest rate. the main market for leather goods in Brazil is mainland China and Hongkong, accounting for 32% of total exports, followed by Italy, accounting for 27%. Brazil is the largest source of export of leather products in St Paul, total exports accounted for 31%, followed by the Rio Grande do Sul Dezhou, accounting for 26.6%. (editor in chief: admin)